Scene opens on an erupting volcano in the distance, with rocks landing all around. Suddenly a mud-splattered SUV lands in front of the camera, comes to rest, and then drives off. The small print at the bottom of the screen says “Do Not Attempt”.
Do Not Attempt?! Yes, that’s what I’m going to do if I ever get an SUV, drive it into an erupting volcano and hope to get spat out in one piece.
Another less dramatic example. The advert is for a movie trivia game in which the questions are on DVD. It shows a happy family watching TV and answering the questions. The small print at the bottom of the screen reads “TV and DVD player not included”.
Come on, is anybody anywhere really going to believe that the game comes with its own TV and DVD player? Even Dubya isn’t that stupid. Hmm, ok, I think I just wrecked my argument.
I realise these companies feel the need to protect themselves, but I would imagine if someone tried to sue a motor company because their son drove into an erupting volcano it would get laughed out of court. At least I hope it would…